Waypost Advisors is a boutique supply chain advisory and execution firm that helps mid-market companies address supply chain issues by filling gaps, easing headaches, and protecting your time. We leverage our specialized expertise, nimble size and collaborative nature to develop and execute practical supply chain strategies built around your unique needs.
Fixing supply chain issues without straining your people, time or budget requires a nimble partner with an uncommon level of flexibility.
As a boutique supply chain partner, Waypost specializes in tailoring and executing practical solutions around your size, people, and existing systems. No upselling. No forced hires. We go beyond generic best practices and develop the best practices for you.
Too often, consultants lead with their solutions without really understanding the organizational and operational nuances around the issue.
You’ll benefit from Waypost’s boutique approach as we actively listen to your concerns, ask the right questions and discuss avenues you could take so you feel comfortable and confident with every decision and direction.
We’re seasoned industry veterans with an average of 20 years of real-world supply chain experience from Fortune 500 companies. We built Waypost to scale that world-class expertise to suit businesses and budgets like yours.
Our process is structured yet adaptable, designed to reduce risk and accelerate results for manufacturing leaders who need to move fast and build strong.
We get in the trenches and actually do the work.
Our goal is to ensure clients see a return on their investment with us
We share our knowledge so clients continue to thrive long after we’re gone.
We attract and retain top talent by fostering collaboration, offering meaningful work, and treating everyone with respect.
We approach our work with humility, authenticity and adaptability.
Rob founded Waypost Advisors in 2020 to give small and mid-sized businesses access to the same amazing supply chain talent as large companies. He has 25 years experience in improving business operations and leading businesses with world-class companies such as Fender, Dow Chemical, and Cargill. His experience on the front lines of manufacturing businesses coupled with his knowledge of the middle market means Waypost is focused on getting things done for their clients. Rob’s passion outside of work revolves around all things fly fishing and getting his kids involved with the outdoors.
Brad Ferstan is an accomplished executive with over 20 years of leadership experience in supply chain management, industrial distribution, and product-driven growth. He has a proven track record of driving operational excellence, scaling revenue, and building high-performing organizations—having increased regional sales from $400,000 to over $2 million and delivered more than $500,000 in annual cost savings through strategic global sourcing initiatives. As both a General Manager and Materials Manager, Brad has led end-to-end operations including procurement, logistics, inventory management, and product development, consistently improving efficiency and profitability. His entrepreneurial background as a business owner further reflects his ability to identify market opportunities, develop new product lines with multimillion-dollar potential, and execute growth strategies across multiple sales channels. Brad holds a B.S. in Mechanical Engineering from Lehigh University and an MBA from the University of St. Thomas, combining technical depth with strategic leadership expertise.
Al is a C-suite, results-oriented executive with over 35 years of experience in the food manufacturing, packaging and distribution business. Passionate about helping to build and leading high-performing teams to achieve sustainable growth and profitability. Al has successfully guided diverse teams across various business functions, from strategic planning and supply chain management to risk assessment and employee development. Known for his strong analytical skills, strategic thinking, and ability to understand complex problems and create actionable solutions. He’s a data-driven decision-maker who fosters a culture of innovation and continuous improvement.
Adept in project management and PMO leadership, Kelly helps Waypost clients drive their projects to satisfactory completion with a keen eye to the timeline and budget. Kelly is an organization and data analysis geek with twenty years of experience in project management and account management. In her spare time, she loves to bake, read Young Adult literature, and taxi her kids around town. If your project could use a little extra support, Kelly, and Waypost’s team of advisors, will point you in the right direction.
Jamie Simpson brings over 15 years of strategic business development and relationship management expertise to help companies navigate their most complex operational challenges. With a proven track record of managing multi-million dollar client portfolios, Jamie specializes in connecting organizations with the right solutions to drive sustainable growth and operational excellence. Her natural ability to identify unique opportunities and create strategic alternatives makes her an invaluable partner for companies facing supply chain disruptions, constrained bandwidth, or scaling challenges. Her approach combines deep strategic thinking with hands-on execution, ensuring that clients receive both the direction and follow-through needed to achieve lasting results.
